DISCIPLINE.
OVER.
EVERYTHING.
No dopamine. No distractions. No debate. We build killers, not consumers.
DISCIPLINE.
We’re Not Here for Normal.
Most brands want you balanced. Comfortable. Normal.
We’re not them. LOCKED IN exists to eliminate distraction, weakness, and the myth of moderation.
This is not self-care. This is self-discipline. This is dominance.
Built From Discipline. Proven By Killers.
FYF doesn’t hype me up — it silences everything else. Clean, savage clarity.
– NATHAN G., BROOKLYN
This isn’t wellness. This is performance warfare. I use it before meetings, lifting, building, everything.
– TROY C., DENVER
I used to depend on caffeine. Now I’m addicted to execution.
– JEREMY S., ATLANTA
FYF lets me work all day without checking my phone once. That’s not normal. That’s locked in.
– ALEX R., MIAMI
When I dose, I disappear into the work. Time bends. This stuff flips a switch.
– MARCO D., LOS ANGELES
It’s not about feeling good. It’s about getting sh*t done. FYF is my mental armor.
– RYAN K., SEATTLE
STAY LOCKED IN.
DISCIPLINE IS DEFAULT
We don’t wake up looking for motivation.We wake up locked in.Every product. Every protocol. Every dose.Built for those who execute.
FOCUS IS A WEAPON
Fck your feelings. Fck the scroll.Your attention is your ammo — and we're loaded.
NO EXCUSES FORMULAS
No fluff. No spikes. No crash.We formulate for results. If it doesn’t perform, it’s dead.
STAY DANGEROUS
Our people don’t play defense. They don’t ask for permission. They make moves. They stay dangerous.
SECURITY IN SELF
We don’t just build bodies. We build mental armor. Hormonal dominance. Unshakable presence.
MIND OVER EVERYTHING
We don’t care how you feel.We care what you finish.You don’t rise to the occasion —you fall to your systems.
-
DISCIPLINE IS DEFAULT
We don’t wake up looking for motivation.We wake up locked in.Every product. Every protocol. Every dose.Built for those who execute. -
STAY DANGEROUS
Our people don’t play defense. They don’t ask for permission. They make moves. They stay dangerous. -
FOCUS IS A WEAPON
Fck your feelings. Fck the scroll.Your attention is your ammo — and we're loaded. -
SECURITY IN SELF
We don’t just build bodies. We build mental armor. Hormonal dominance. Unshakable presence. -
NO EXCUSES FORMULAS
No fluff. No spikes. No crash.We formulate for results. If it doesn’t perform, it’s dead. -
MIND OVER EVERYTHING
We don’t care how you feel.We care what you finish.You don’t rise to the occasion —you fall to your systems.